Hamilton Uptown Limited Liability Company (“Hamilton,” “we” or “us”) respects your privacy. We created this privacy policy (“Privacy Policy”) to demonstrate our firm commitment to your privacy and to help you understand how your information is collected and used.

The Privacy Policy below discloses our practices regarding information collection and usage solely for our mobile application for Hamilton: An American Musical (the “App”). This Privacy Policy applies only to the App and does not govern any other websites, applications or services, unless it appears on such website, application or service.

If you are an EU resident, for the purposes of the EU Data Protection Directive, Hamilton shall be considered the data controller of your personally identifiable information.   


  • Personally Identifiable Information That We Collect

Hamilton only collects personally identifiable information about you that you voluntarily submit to us. We may collect this information in a variety of ways, including without limitation when you register for an account and purchase products through the App. The personally identifiable information which you may voluntarily provide to us or we may otherwise collect or access through the App includes:

  • Your name, password, e-mail address, postal code, date of birth and, if provided, your telephone number.
  • Your shipping address.
  • Your credit or debit card information and billing address.
  • Your location.
  • Communications between you and us (e.g., emails).
  • Any content you provide to the App or create on the App, such as a photograph with a filter featured on the App.

Hamilton will not access your photos or camera without first getting your express permission and we will never scan or import your photo library or camera roll. If you give us permission to access photos or your camera, we will only use images that you specifically choose to share with us. (You may use our application to select the photo or photos you choose to share, but we will never import the photos you review except those you expressly share). Additionally, Hamilton will not gather information about your precise location without first getting your express permission. If you change your mind about providing Hamilton with access to your photos, camera or precise location, you can simply revoke your consent by changing the settings on your device if your device offers those options. If you do so, certain services may lose full functionality.

  • Non-Personally Identifiable Information That We Collect 

When you visit the App, we may automatically collect certain non-identifying information about you, such as the mobile device that you use to access the App, your Internet Protocol address, the date and time that you access the App, the domain name of the website from which you arrived to the App, links that you click on within the App, any other activity of yours on the App and other technical information that assists us in improving the App.  Note, in some jurisdictions (including European member states), your Internet Protocol address may be considered personally identifiable information.

  • Cookies and Similar Technologies

We may use “cookies” or similar types of technology (e.g., device identifiers, pixels tags, web beacons, clear GIFs, and local storage) to collect information about your use of the App, such as pages you have visited, content you have viewed and how you have otherwise interacted with the services on the App. We may use this information to help us enhance the App and make your visit more convenient. For your information, “cookies” are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identifies your browser or device.  In addition, we may provide products and services that support the App, such as social media features that enable you to share information with your social networks or services, and we may also use third-party analytics tools to help us measure traffic and usage trends for the App. These third parties may employ cookies, device identifiers or similar technologies. We do not control these third-party technologies and their use is governed by the privacy policies of the third parties using such technologies. Your mobile device may provide you with information and choices on what data is shared with us.

Our App currently only uses Google/Firebase analytic tools which collect information about how you use our App. We only use this information on an anonymized basis for our own internal analytical purposes and not for marketing purposes.

Your continued use of the App is your consent to us using such tools in the manner described above.

  • How We Use Your Information

In addition to other specific uses that we describe in this Privacy Policy, we may use any information that we collect (including personally and non-personally identifiable information) to:

  • Provide, or facilitate the purchase of, products, services and information to you made available through the App.
  • Develop and test new products and services.
  • Respond to your inquiries and comments and provide customer service.
  • Send you updates (e.g., relating to special offers, features, and promotions), marketing materials and other information from time to time via email or other form of electronic communication, for which you will have the opportunity to either opt-in or opt-out. However, you may not opt out of App-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).
  • Offer customized content and information to you.
  • Provide, improve, test, and monitor the effectiveness of the App.
  • Monitor metrics such as total number of visitors, traffic, and demographic patterns.
  • Diagnose or fix technology problems.
  • Manage our business.

Please be assured that any credit and/or debit card details and billing address you provide us will only be processed by us and/or shared with a third party strictly in connection with any in-app purchases you make. 

  • Disclosure Of Your Information

We will not disclose your personally identifiable information to third parties without your consent, except as set forth below or provided elsewhere in this Privacy Policy:

  • We may disclose your personally identifiable information to our vendors, subcontractors, and partners, and other third parties who provide services to us. However, they are only permitted to access your information in connection with performing such services and are not authorized by us to use the information for their own benefit.
  • We may disclose your personally identifiable information to third parties who provide, or assist us in providing, products and services that are offered on the App. For instance, if you enter a digital lottery on the App, we will disclose certain of your personally identifiable information to Jujamcyn Theaters LLC d/b/a Lucky Seat, which is sponsoring the digital lottery jointly with Hamilton. If you wish to purchase merchandise and/or digital content through the App, we may disclose certain of your personally identifiable information (including credit card or debit card information or billing address) to Creative Goods (our third party merchandise reseller) and/or Stripe (our payment processing provider), as applicable. The use of your information by such third parties will be subject to the privacy policies of such third parties once such information is transferred. Specifically, if you would like more information on how Lucky Seat may use your personally identifiable information, please review the official rules of the digital lottery and Lucky Seat’s privacy policy available at: https://www.luckyseat.com/privacy.php.
  • We may disclose (with your consent if you are an EU resident) your personally identifiable information to our partners that provide products and services or technologies that we believe may be of interest to you. The use of your information by our partners and their vendors and contractors will be subject to the privacy policies of our partners once such information is transferred.
  • We may disclose your personally identifiable information to protect the safety, rights, or property of the public, any person, or Hamilton; to investigate, prevent, or otherwise address suspected fraud or other violations of any law, rule or regulation or the Terms of Use for the App; to detect, prevent or otherwise address security or technical issues; or as we believe is required by law, regulation, or legal process.
  • We do not sell or rent your personally identifiable information to third parties; provided, however, we may engage in a merger, acquisition, disposition, change of control, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of your information.

We may share non-personally identifiable information or generic aggregated demographic information with our partners or other third parties for any purpose.

  • Credit Card Companies

Credit card transactions related to transactions within the App may be handled by third party financial institutions and their vendors and contractors who receive credit card numbers and other personal information from us to verify the credit card numbers and process transactions. Although our treatment of this information is governed by this Privacy Policy, the use of your information by the third party financial institutions and their vendors and contractors will be subject to their own privacy policies.

  • Security

The security of your information is very important to us. We attempt to provide for the secure storage of your information by using commercially reasonable safeguards and taking reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. Unfortunately, due to the inherent nature of the Internet and online communications, we cannot ensure the security of any information you transmit to us or guarantee that information on the App or our servers will be free from unauthorized access by third parties such as hackers. Your use of the App demonstrates your assumption of this risk.

  • Other Services, Websites and Applications

The App may integrate third-party services and content and may contain links to third-party websites and applications. Functionality on the App may also permit interactions between the App and a third-party website or feature. For example, the App may include a feature that enables you to share content from the App or your content with a third party, which may be publicly posted on that third party’s service or application. We are not responsible for the privacy practices or content of these third-party services, websites and applications, and we do not endorse or promote such third-party websites, applications and services. This Privacy Policy and our Terms of Use do not apply to any third-party service, website or application. Your browsing and interaction on any third-party service, website or application or service, including those that are integrated in the App or have a link on the App, are subject to that third party’s own rules and policies. When you link away from our App, you do so at your own risk.

  • Social Media

The App may contain links to our presence on various social media platforms. As we do not operate or control such platforms, this Privacy Policy and our Terms of Use do not apply to your use of such platforms. In addition, you should be aware that personally identifiable information which you voluntarily include and transmit online in a publicly accessible blog, social network or other social media platform may be viewed and used by others. We are unable to control such uses of your personally identifiable information, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties.

  • User Communication With Us

Any material or communications transmit to us by email, including, without limitation, any information, photographs, data, questions, comments, or suggestions, will be treated as non-confidential and non-proprietary and may be used by us for any purpose, including, without limitation, reproduction, disclosure, transmission, publication, broadcast and posting.

  • Protection for Children

We do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the App. The App and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at hamapp@baselinetheatrical.com.

  • Rights of California Residents

If you are a California resident, you have the right to request and obtain from us a list of what personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge.

  • Rights of EU Residents

If you are an EU resident, you acknowledge that the personally identifiable information we collect from you will be transferred to and stored at a destination outside the European Economic Area (“EEA”) (including the USA) so that we can provide our services to you. Personally identifiable information may also be processed by staff operating outside the EEA (including the USA) who work for us or for one of our suppliers. Where we are transferring, storing or processing your personally identifiable information outside of the EEA not strictly for the purpose of providing our services (e.g. to send you marketing), we shall only do so with your consent.  By submitting personally identifiable information to us, you agree to this transfer, storing or processing.

If you are an EU resident, we will take all reasonable steps to retain your personally identifiable information only for as long as reasonably necessary. If you no longer want us to store your personally identifiable information you may request for it to be removed from our records, please see below for details of how to request removal. Please note that such removal may prevent us from supplying our services to you.

If you are an EU resident, you have the right to ask us to provide a copy of the personally identifiable information we hold about you by emailing us at hamapp@baselinetheatrical.com.  Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.

As an EU resident, you also have the right to have personally identifiable information removed or for any inaccurate personally identifiable information about you to be corrected.

If you would like your personally identifiable information to be removed from our records or if your personally identifiable information requires amending then we will endeavour to correct, update or remove your personally identifiable information as swiftly as possible. This can be done by either:

• editing your personally identifiable information on your account; or

• emailing us at hamapp@baselinetheatrical.com.

Please note that while we will endeavour to make the updates as promptly as possible, communications may be sent using the original details until the changes have been processed.

  • Changes to Privacy Policy

Please review this Privacy Policy from time to time. We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time. Your continued use of the App following the posting of any changes to this Privacy Policy means you accept such changes. If we make material changes to this Privacy Policy, we may provide you with additional forms of notice, as appropriate.

  • Opt-out Process

To opt-out of any future promotional messages from us, you should send an unsubscribe request to us at hamapp@baselinetheatrical.com.

We will process your request within a reasonable time after receipt. However, we are not responsible for removing your personally identifiable information from the lists of any third party who has previously been provided with your information in accordance with this Privacy Policy or your consent.

  • Terms of Use

This Privacy Policy, and the use of the App, is subject to our Terms of Use.

  • United States of America

Our App is maintained in the United States of America. By accessing the App from a jurisdiction outside of the United States, you freely and specifically give us your consent to export your personally identifiable information from your local jurisdiction to our servers in the United States and to store and use such information in the United States as set forth in this Privacy Policy.

  • Contact

For questions or concerns relating to Privacy Policy or your information, we can be contacted at: hamapp@baselinetheatrical.com.

  • Effective Date

This Privacy Policy was last updated on December 11, 2017.